THE
BRIEF✳
BRIEF✳
Summer campaignBrief · Version 2
CREATEMORE.
Guess less.
Know what’s needed.
See what needs attention.
YOUR NEXT CHAPTER STARTS HERELet’s make
Let’s make
great work.
A clearer brief. A more useful review. Everyone on the same page.
Join the list for launch news and future beta opportunities.
Confirmation required. Look out for an email from Cleyora.
FROM FIRST THOUGHT TO FINAL FILEBring it
Bring it
all together.
“What exactly do we need?”
“Is that intentional?”
“What does this feedback mean?”
Start with the questions behind the work.
cleyoraLumière / Summer campaignIllustrative preview
THE STARTING POINT
goes a long way. ↗
“A few socialA little more detail
versions, please.”
goes a long way. ↗
Which platforms?What lengths?Final copy?
01 / BEFORE WORK STARTSA brief shouldn’t
A brief shouldn’t
leave you guessing.
Bring the deliverables, references and questions together before the first version becomes the wrong version.
Instagram Reel15s · 9:16
Feed image4:5 · Still
Who supplies the final copy?Still to confirm with the client
LUMIÈRECreative choice, or possible mistake?02 / LOOK WITH CONTEXTGood review
Good review
needs a reason.
A headline near the edge might be a mistake. It might also be the idea. Keep the brief and reference close to the finding.
Text sits near the edge
Check the intended crop against the supplied artwork before requesting a change.
Needs a person’s judgementExample brief wording
“Use oversized typography that runs beyond the frame.”
The reference explains the choice. A person confirms the result.SOUND FAMILIAR?
you mean. ↗More emphasis? More contrast? A change of pace?
“Can we makeLet’s find what
it pop?”
you mean. ↗More emphasis? More contrast? A change of pace?
03 / MAKE FEEDBACK USEFULA better conversation.
A better conversation.
A clearer next step.
Help people point to the moment and explain the change. Give creatives something they can act on.
JL
Try it here. This example stays in your browser.Jamie · Client
00:12 Could the product name stand out more against the background?
ILLUSTRATIVE WORKFLOW · EXPLORE THE IDEA
THE DETAILS MAKE THE DIFFERENCEAll the work.
All the work.
None of the hunt.
The brief, the latest version and the reference everyone needs. Give each project a home.
cleyoraProjects / Lumière launchIn progress
▱ Brief & references 02▱ Work in progress 03▱ Ready to share 01
00:30Hero filmWork · Version 3
A LITTLE
SUMMER.
SUMMER.
Social end cardArtwork · Version 1
Next up: client feedbackKeep the next commitment in view.
Illustrative contentTHOUGHTFUL AT EVERY STEPPower when you need it.
Power when you need it.
Clarity all the way.
A simple first click.
Help clients find the work and leave useful feedback, even when creative production is new to them.
A reason behind the finding.
Connect review notes to the brief and the relevant part of the work. Keep the next step understandable.
People make the call.
Keep review findings, completed notes and final approval clear. Creative judgement belongs to you.
For people who
care about the work.